Head of Product and Design
Searchcraft | 2024 – Present

• Designed and launched a developer tools SaaS product, leveraging AI and LLMs to challenge legacy enterprise software solutions.

• Defined and executed long-term product vision and software design, ensuring precision delivery, alignment with metrics, and data-driven design.

• Designed and implemented two design systems, one for product and one for marketing, along with the framework for governance and deployment.

• Built one-of-a-kind customer dashboard for analytics and integration management highly targeted toward the unique developer market segment.

• Established product strategy workflows, security requirements, and administration tools to meet industry standards.

• Launched the product to market in under three months, established first revenue generating customers in the same period, and drove developer-led adoption to acquire thousands of downloads in the first few months of release.

Staff Product Designer
Chalk | 2010 – 2024

• Led detail-oriented interaction design, content strategy, responsive design for web apps, native iOS and Android apps, and mobile applications, while designing and building marketing campaign assets across diverse industries including: healthtech, fintech, agtech, aviation, social media, developer tools, SaaS, and more.

• Mentored a cross-functional team in prototyping, defining user flows, conducting interviews, design research, pitching mockups, Figma, Adobe Creative Suite and design tool skills while fostering collaboration and best practices.

• Honed skills in Figma, Sketch, Final Cut Pro, Adobe Photoshop, Illustrator, Premier, After Effects and more. As lifelong learner, I’ve been using all of the above since their existence. Few other product designers have this breadth of software expertise.

• Collaborated with executives on product strategy, marketing strategy, data visualization, analytics, and quantitative data analysis to inform product decisions.

• Launched and scaled dozens of products from 0-to-1, to hundreds of thousands of users, and hundreds of features in existing products.

Art Director
Sundog | 2000 – 2008

• Directed digital product design and creative campaigns, creative thinking, ideation, applying design concepts, identify design patterns, branding, storytelling, and typography for digital applications, marketing websites, tradeshow environmental design, radio, television, streaming media, and social media.

• Applied data-driven design and usability testing to align campaigns with business strategy and customer needs.

• Managed and coached design teams, developing consistent leadership practices and verbal communication skills while working with internal and external executive leadership to ensure outcomes met goals within budget.

• Refined skills in editing, design systems, content marketing, customer insights, automation, and a growth mindset.