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Hi, there. My name is Matt Charpentier; most call me Charpie (SHAR • pē). I specialize in helping teams get products to market quickly. Let’s build.
Matt Charpentier
Denver, CO
charpie@charpie.co
Digital product strategist and design leader with 20+ years of experience driving innovation and creating digital products across diverse industries.
A lifelong founder and consultant, I specialize in user-centered design and product strategy, uniting creative vision with technical execution. Skilled at leading cross-functional teams of designers, engineers, and marketers, I deliver impactful digital solutions that achieve measurable growth and lasting business value.
Product & Design
UX/UI Design
Animation
Product Strategy
Systems & Governance
Prototyping
Marketing & Growth
Digital Marketing
Brand Strategy
Analytics
Content Development
Campaign Strategy
Leadership & Execution
Team Building
Client Management
Hiring & Talent Development
Software Lifecycle Management
Cross-Functional Leadership
Professional Experience
Brand and Marketing Consultant
Freelance / Independent | 1994 – Present
Designed and launched hundreds of digital products and brands for startups and established businesses.
Conceived, written, and directed campaigns across print, television, radio, and web.
Produced environmental design for trade shows, including booths, collateral, swag, video/animation, and lead generation experiences.
Developed rich media assets including web and TV animation, radio production, video editing, and photography.
Led product design and strategy initiatives, including packaging, go-to-market launches, and campaign strategy.
Art Director
Sundog | 2000 – 2008
Conceptualized, designed, and led multi-channel campaigns for regional and national brands across industries.
Managed creative teams and client relationships, ensuring delivery of high-quality campaigns.
Directed RFP responses, campaign pitches, and internal marketing/event initiatives.
Founder & CEO
Chalk | 2010 – Present
Founded and grew a boutique agency specializing in digital product design and strategy.
Built and managed a team of designers and engineers known for rapid, high-quality product delivery.
Advised executives and entrepreneurs on product-market fit, brand positioning, and digital strategy.
Oversaw cross-functional project execution while managing all business operations, from HR and accounting to contracts and litigation.
Founder & CEO
Searchcraft | 2024 – Present
Founded and launched a software infrastructure developer tools company to challenge legacy enterprise solutions.
Secured pre-seed funding and shipped beta within 3 months of closing raise.
Defined and executed long-term strategy centered on developer-led growth.
Selected Case Studies
OneRecord
Cross-Platform Health Records App
Designed and delivered a cross-platform health records app that empowered patients to consolidate and own their medical history, while setting the foundation for enterprise B2B solutions.
Alamo Drafthouse
High-Volume Ticketing Redesign
Helped design and lead the team to redesign the high-volume ticketing and checkout experience for Alamo Drafthouse, enabling the chain to handle record-breaking releases without downtime. Directed UX strategy, accessibility audits, and a front-end refactor that streamlined purchasing, maximized theater capacity, and boosted revenue.
Post News
Social News Platform
Partnered with the founding team at Post News to design and launch a next-generation social news platform that democratized access to journalism. Led UX development for article creation and consumption, implemented a novel micro-transaction system, and helped grow the user base to hundreds of thousands within months.
Poppy Seed Health
On-Demand Telehealth Platform
Partnered with the founder of Poppy Seed Health to launch the first 24/7 on-demand telehealth chat platform connecting users with doulas, midwives, and nurses. Delivered native apps, custom API, and an admin platform in 4 months, scaling to 400+ professionals and over 214,000 hours of maternal care support.
OneRecord
Cross-Platform Health Records App
Partnered with the healthcare startup to design and build a consumer-focused app enabling patients to consolidate their entire medical history in one place.
Led product strategy and UI/UX across iOS, Android, and web, including cross-platform React/React Native development.
Delivered a patient-centered experience that rivals industry solutions from Apple and Google, empowering users to take ownership of their health data.
Transitioned underlying technology to multiple B2B solutions for deployment within enterprise products.
Alamo Drafthouse
High-Volume Ticketing Redesign
Overhauled the ticketing and checkout experience for the national cinema chain following strain from blockbuster releases (e.g., Star Wars).
Directed UX strategy, accessibility audits, and front-end refactor to streamline purchasing and maximize theater capacity.
Successfully handled record-breaking ticket sales without downtime, significantly improving customer experience and revenue.
Post News
Social News Platform
Partnered with the founding team to design and develop a next-generation news platform focused on democratizing access to journalism.
Led rich user experience development for composing articles and consuming modern journalism.
Built responsive applications with a novel micro-transaction system, enabling users to purchase individual articles and tip journalists.
Helped grow user base to hundreds of thousands of users within months, empowering high-quality journalism to reach wider audiences outside of paywalls.
Poppy Seed Health
On-Demand Telehealth Platform
Collaborated with the founder to launch the first-ever 24/7 on-demand telehealth chat service connecting users with doulas, midwives, and nurses.
Delivered iOS/Android native apps, a custom API, and a web-based admin platform within 4 months.
Scaled network to 400+ professionals, enabling over 214,000 hours of telehealth support and establishing a new standard for virtual maternal care.
To those I hope to build with next:
I’ve spent my career building, from designing as an individual contributor to leading startups through fundraising and product-market fit. Today, I’m seeking new opportunities to grow, collaborate, and learn from others while bringing my experience and commitment to creating impactful products. Let’s make something great together.
Respectfully,
Matt “Charpie” Charpentier